Ask for permission, not forgiveness, in telemarketing tactics, attorney says

May 26, 2015 By Caitlin Bowling
Louisville Business First

Sometimes, it's better to ask for forgiveness rather than permission, but that's not the case when it comes to text marketing and telemarketing.

Otherwise, your company could end up paying big-time, cautioned Christopher Burnside,  an attorney with Frost Brown Todd LLC. Burnside spoke Tuesday morning about the Telephone Consumer Protection Act (TCPA) at a data privacy and information security conference at the Muhammad Ali Center presented by his law firm in downtown Louisville.

Burnside cited examples of companies, including Capital One, Bank of America and Jiffy Lube, that paid millions of dollars to settle class-action lawsuits related to their telemarketing and text marketing tactic because they didn't follow TCPA regulations.

"They settled, and they settled big," he said.

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