The power of protection
When HVAC contractors offer extended warranties, they are not just providing a peace of mind for their customers, but they are also creating “stickier” relationships and ensuring a year-round workflow – all of which can boost the bottom line.
To be successful, contractors need to conduct thorough due diligence on third parties that provide extended warranties – and if done in-house, contractors must comply with the various requirements of each state they offer the products, experts say.
Extended warranties have become “safe options” for customers to protect themselves in the long run, says Edward McFarlane, vice president of marketing and development Haller Enterprises Inc. in Lititz, Penn.
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