What does that "circle R" mean, anyway?
You see ® (“circle R”) all the time. But what does it mean?
For starters, it means that the trademark or service mark next to it is registered with the U.S. Trademark Office. That tells you that the owner of the mark thought enough of it to put forth the effort and money needed for registration.
® also tells you that if your company is using a mark that is identical or confusingly similar to the registered mark in connection with products and/or services that are related to those identified in its registration, then you can expect that the owner is policing its mark and will not hesitate to contact you about your infringement.
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