Advertising Law

Intellectual Property Licensing

Unfair Competition

Privacy

Trademarks

Copyrights

• Missouri
• Kansas
• Ohio

• University of Nebraska, J.D., 1997, highest distinction
• • Order of the Coif
  • Nebraska Law Review, Research Editor
    
  • 
    The Ohio State University, B.S.B.A., 1992

Neal is an advertising and intellectual property attorney with significant experience in the advertising and promotions legal field.  Backed with many years of in-house legal experience, he has worked on promotional campaigns for some of America's leading brands, delivering pragmatic solutions that ensure compliance with all applicable laws and regulations without sacrificing creativity and impact.  Offering a "soup to nuts" oriented practice, Neal has handled a wide range of counseling and transactional legal needs for individuals, companies and agencies that advertise.  His experience includes advertising review, claim substantiation, sweepstakes, word of mouth marketing, content and intellectual property licensing, website operations, online promotions, privacy, COPPA, behavioral advertising, product placement, sponsorships, endorsements/testimonials, and virtually all types of promotion related agreements.  He also routinely assists clients with advertising related disputes and challenges before local BBB chapters, CARU, the NAD, the FTC, and in federal and state courts.  Prior to joining Frost Brown Todd LLC, Neal was lead advertising counsel for Sprint Nextel Corporation. 

Experience

Reviewing and counseling on advertising copy throughout all stages (idea to production).

Handling all network advertising clearance matters.

Substantiating, defending and prosecuting claims before the National Advertising Division of the Council of Better Business Bureaus, national broadcast networks and other industry self-regulatory bodies.

Handling inquiries and investigations brought by the FTC, state AGs (both multi-state and individual actions), and local consumer protection agencies.

Counseling on various business practices, promotional activities and programs, including those related to gift certificates, telemarketing, price range advertising, sweepstakes, contests, and electronic billing.

Counseling in the areas of product sales and development, including claims, licensing, product liability, warranty, labeling, and related matters.

Counseling on marketing and sales related press releases, as well as crises management and other legal support for public relations groups.

Counseling on all aspects of internet marketing, sales, and support (e.g., transactions, terms of use, COPPA, customer forums, blogs, etc.).

Drafting, negotiating and counseling on a wide variety of contracts and agreements, including sales agreements, consumer terms and conditions, intellectual property licensing agreements, and alliance and other business marketing agreements.

• Selected for inclusion in the Ohio Super Lawyers Rising Stars®, 2012

• Missouri Bar Association
• Kansas Bar Association
• Ohio Bar Association

Past

• Seven Hills Neighborhood Houses, Chairman, Board of Trustees
• American Marketing Association (Cincinnati Chapter) Legal Advisor
• Media Bridges, Board of Trustees
• Cincinnati Museum of Natural History & Science Advisory Board Member

"Social Media: Practitioners' Perspectives on Advising Clients and Avoiding Employment Pitfalls", Kentucky Bar Association Annual Convention, Lexington, KY (June 2011)

"Social Media & The Law", Northern Kentucky University, Highland Heights, KY (January 2011)

"Social Media Security - Is Your Company Protected?", Cincinnati USA Regional Chamber, Cincinnati, Ohio (June 2010)

"LexAd After-hours", Lexington Ad Club, Lexington, Kentucky (June 2010)

"Privacy Considerations for Business Use of Social Networking/Behavioral Advertising",
ACC in-house CLE Seminar, Frost Brown Todd LLC (June 2010)

"Negotiating Talent and Endorsement Deals under the New Guides", American Conference Institute's 23rd National Advanced Forum on Advertising Law, New York, New York (January 2010)

"Who's Afraid of the FTC", AdClub Cincinnati, Cincinnati, Ohio (December 2009)

Expert Roundtable on CARU, The 31st Annual Promotion Marketing Law Conference, Chicago, Illinois (November 2009)

"Behavioral Advertising", Lexington Advertising Club, Lexington, Kentucky (August 2009)

"Cause Marketing" & "Behavioral Advertising," Lawyers, Ads & Money, Cincinnati, Ohio (July 2009)

"Complying With State Laws on Sweepstakes, Contests and Promotions," American Conference Institute - 3rd Annual Advertisers' and Marketers' Regulatory Summit, Washington D.C. (June 2009)

"Make It Personal: Behavioral Marketing and Privacy Issues," AAF National Conference 2009, Washington D.C. (June 2009)

"You've Done What With Our Website?," Cincinnati Bar Association, Corporate Counsel Luncheon, Cincinnati, Ohio (May 2009)

"Interactive Media. Losing Control?," The Advertising Federation of Columbus, Columbus, Ohio (January 2009)

"Your Privacy Policy," Institute of Management Accountants (Northern Kentucky Chapter)Covington, Kentucky (January 2009)

"Copyright & Trademark Update," The 30th Annual Promotion Marketing Law Conference, Chicago, Illinois (November 2008)

"Interactive Media and the Law," AdClub Cincinnati Digital Non-Conference, Cincinnati, Ohio (November 2008)

Your Privacy Policy: Fact or Fiction?," Privacy and Information Security Seminar, Frost Brown Todd LLC (May 2008)

“Advertising in International Markets – How to be Successful and Avoid the Pitfalls,” Miami Valley Trade Association (December 2007)

“Children’s Online Privacy Protection Act,” Promotion Marketing Association, Inc. Conference, Chicago, Illinois (November 2007)

"Internet and Journalism," Legal Handbook for Ohio Journalists, 4th Edition, published by Ohio State Bar Association, August 2007

See Resources for additional publications.