Communicating Across Cultures to Grow Your Business

The Brand Strategic Evaluation Process (B|SEP)

Date May 13, 2014
Time 4 PM - 5:30 PM (Networking to follow)
Location
Frost Brown Todd
3300 Great American Tower
301 East Fourth Street
Cincinnati, Ohio 45202
Presenter(s)

Frost Brown Todd’s German Desk, Huntington Bank and Vehr Communications invite you to this special event on intercultural brand transfer.

Going abroad is a complex challenge – with complex legal, financial and human resource issues, just to name a few. Often, the key to the company’s ultimate success – the communication of its brand promise – is either overlooked or assumed to be accurate and appropriate for any and every market. It rarely is. This is especially true for mid-sized firms who may lack the tools to ensure that communicating their brand promise will easily and efficiently cross its new cultural divide and help them to win.

The event is free of charge.  Click here for more details.

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