Surcharging ahead

May 1, 2017 By Kevin Woodward
Digital Transactions

Surcharging for credit card transactions or offering a cash discount may have obvious benefits for merchants, but these programs also carry a payoff for the independent sales organizations and acquirers that offer them.

They can aid merchant retention, provide a unique service to get past the standard merchant-services sales pitch, and boost the ISO’s revenue, not only from the addition of the merchant to the ISO’s portfolio, but from a better profit margin on transactions processed via the programs. Merchants—always on the lookout to reduce their card acceptance costs—may like them because of the potential to save money.

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