Gene F. Price

T 502.568.0242
F 502.581.1087
400 West Market Street
Suite 3200
Louisville, Kentucky 40202-3363

Gene practices in the firm's litigation department. He devotes a significant amount of his time to cyber security counseling and defending insurers in matters relating to first and third-party claims, including a variety of liability, indemnity, health, maritime, and contractual claims.

Gene is a Rear Admiral in the Navy Reserve, and draws on his recent experiences while recalled to active duty. He served as Deputy Commander of U.S. 10th Fleet and Fleet Cyber Command, where he augmented his work Cyber security and Admiralty issues, and as Commanding Officer of the Office of Naval Intelligence and Director of the National Maritime Intelligence Integration Office. He has led or assisted in responses to dozens of cybersecurity incidents in direct support of U.S. Cyber Command, U.S. Navy, and other agencies. He represents clients regarding cyber security and maritime issues, insurance and business claims, and issues relating to cargo and barges.

Gene also handles employee benefit litigation, primarily ERISA matters for health and welfare benefits plans and subrogation issues. These include claims relating to denial of benefits for medical treatment and disability benefits.

Additionally, Gene has been featured as a guest speaker at several significant cybersecurity events with industry, military and political leaders, including several senators and congressmen.



  • Defense of commercial insurance policies, including indemnity and general liability
  • Cyber Security counseling relating to governance, risk, threats, mitigation, remediation, and incident response
  • Defense of companies and self-insured entities in ERISA litigation
  • Admiralty and Maritime law litigation and contractual issues
  • Prosecution of declaratory judgment actions, including coverage disputes
  • Prosecution of subrogation and reimbursement claims
  • Defense of claims arising under the Jones Act, 46 U.S.C. § 688

Reported Cases

Winkler v. V.G. Reed & Sons, Inc.
619 N.E.2d 597, Ind.App., 1993

Winkler v. V.G. Reed & Sons, Inc
638 N.E.2d 1228, Ind., 1994

Hamilton v RDI/Caesars Riverboat Casino, Inc
179 F.Supp.2d 929, S.D.Ind., 2002

Ford v. RDI/Caesars Riverboat Casino, LLC
503 F.Supp.2d 839, W.D.Ky., 2007

RDI/Caesars Riverboat Casino, Inc. v. Conder,
896 N.E.2d 1172, 2008 A.M.C. 2861, Ind.App., 2008

Caesars Riverboat Casino, LLC v. Kephart,
903 N.E.2d 117, Ind.App., 2009 

Highlights & Recognitions

  • Peer Review Rated,  Martindale-Hubbell®
  • The Best Lawyers in America®, Insurance Law, 2008-2009, 2013-2019
  • University of Louisville, Louis D. Brandeis School of Law, Distinguished Alumnus Award, August 23, 2015

Memberships & Affiliations

  • American Bar Association
  • Indiana State Bar Association, Litigation Committee District Representative
  • Kentucky Bar Association
  • Louisville Bar Association
  • Floyd County Bar
  • Defense Research Institute

Civic & Charitable Organizations

  • Rear Admiral, United States Navy, Commanding Officer, Pacific Command Reserve Joint Operations Center; Veteran of the wars in Kosovo, Iraq and Operation Enduring Freedom
  • Kentucky Hemophilia Foundation, Board Member and Counsel
  • Floyd County Riverboat Charitable Foundation, Investment Committee, Member
  • Shively Area Ministries (support for the indigent), former Board Member and Counsel
  • Habitat for Humanity, Volunteer

Non-FBT Publications and Events

ERISA Subrogation by Insurers in Kentucky, Kentucky Academy of Trial Attorneys Subrogation Seminar, 2001

Subrogation by Insurers in Kentucky, Kentucky Academy of Trial Attorneys Subrogation Seminar, 2004

”Ask the Legal Professional – Doing Business on the Sunny Side of the River”; Louisville Business First, May 2006

Other Contact Info


Betty Elliott
T 502.779.8611