Gene F. Price

T 502.568.0242
F 502.581.1087
400 West Market Street
Suite 3200
Louisville, Kentucky 40202-3363

Gene practices in the firm's litigation department. He devotes a significant amount of his time to cyber-security counseling and defending insurers in matters relating to first and third-party claims, including a variety of liability, indemnity, health, maritime, and contractual claims.

Gene draws on his experience as a Rear Admiral in the U.S. Navy, recently serving on Active Duty as Deputy Commander of U.S. 10th Fleet and Fleet Cyber Command to augment his work in Admiralty and Cyber-security. While on Active Duty he led or assisted in responses to dozens of cybersecurity incidents, directly supporting U.S. Cyber Command, U.S. Navy and other agencies within the Department of Defense. He represents insurers and vessel owners on seaman's claims, Jones Act, Longshoreman and Harbor Workers' Act, and issues relating to cargo and barge disputes.

Gene also handles employee benefit litigation, primarily ERISA matters for health and welfare benefits plans and subrogation issues. These include claims relating to denial of benefits for medical treatment and disability benefits.

Additionally, Gene has been featured as a guest speaker at many significant cybersecurity events with industry, military and political leaders, including several senators and congressmen.



Defense of commercial insurance policies, including indemnity and general liability

Defense of companies and self-insured entities in ERISA litigation

Admiralty and Maritime law litigation and contractual issues

Prosecution of declaratory judgment actions, including coverage disputes

Prosecution of subrogation and reimbursement claims

Defense of claims arising under the Jones Act, 46 U.S.C. § 688

Reported Cases

Winkler v. V.G. Reed & Sons, Inc.
619 N.E.2d 597, Ind.App., 1993

Winkler v. V.G. Reed & Sons, Inc
638 N.E.2d 1228, Ind., 1994

Hamilton v RDI/Caesars Riverboat Casino, Inc
179 F.Supp.2d 929, S.D.Ind., 2002

Ford v. RDI/Caesars Riverboat Casino, LLC
503 F.Supp.2d 839, W.D.Ky., 2007

RDI/Caesars Riverboat Casino, Inc. v. Conder,
896 N.E.2d 1172, 2008 A.M.C. 2861, Ind.App., 2008

Caesars Riverboat Casino, LLC v. Kephart,
903 N.E.2d 117, Ind.App., 2009 

Highlights & Recognitions

  • Peer Review Rated,  Martindale-Hubbell®
  • The Best Lawyers in America®, Insurance Law, 2008-2009, 2013-2019
  • University of Louisville, Louis D. Brandeis School of Law, Distinguished Alumnus Award, August 23, 2015

Memberships & Affiliations

  • American Bar Association
  • Indiana State Bar Association, Litigation Committee District Representative
  • Kentucky Bar Association
  • Louisville Bar Association
  • Floyd County Bar
  • Defense Research Institute

Civic & Charitable Organizations

  • Rear Admiral, United States Navy, Commanding Officer, Pacific Command Reserve Joint Operations Center; Veteran of the wars in Kosovo, Iraq and Operation Enduring Freedom
  • Kentucky Hemophilia Foundation, Board Member and Counsel
  • Floyd County Riverboat Charitable Foundation, Investment Committee, Member
  • Shively Area Ministries (support for the indigent), former Board Member and Counsel
  • Habitat for Humanity, Volunteer

Non-FBT Publications and Events

ERISA Subrogation by Insurers in Kentucky, Kentucky Academy of Trial Attorneys Subrogation Seminar, 2001

Subrogation by Insurers in Kentucky, Kentucky Academy of Trial Attorneys Subrogation Seminar, 2004

”Ask the Legal Professional – Doing Business on the Sunny Side of the River”; Louisville Business First, May 2006

Other Contact Info


Betty Elliott
T 502.779.8611